What role can automation play in casino resort revenue strategy right now? Should I be turning it off? Or back on?
December 28, 2020 | Ask Duetto Team
Right now, you are going to have fewer demand opportunities. The challenge you face is how can you capture the most revenue on those few high demand opportunities that you do have?
To do that you are going to have to be able to adjust very quickly. This is where something like Duetto can be a super high value add and give a big return on investment to casino resorts.
You are wondering what days you should be raising the rates on because times now are not like they used to be; you are not necessarily guaranteed that you are going to sell out on Friday or Saturday. So you need a system that is going to be checking for anomalies, whether those are positive anomalies or negative anomalies.
Imagine, you are sitting in a meeting and all of a sudden you get 50 reservations, because everyone is booking these insanely short-term booking windows. You get 50 bookings for this upcoming Saturday and you were not there to raise the rate, which is perfectly understandable because you can't sit there all day long and stare at the inventory as it changes. If you have automation turned on then it can react to that. You are not leaving any money on the table.
Duetto recently released Autopilot Scheduler, which actually allows you to say that I only want autopilot on high demand days or days in which I creep into high demand or I only want the autopilot to be on once I've reached a certain committed occupancy. This means you can be in total control of those low demand days. But when you do enter that high demand the Autopilot kicks in and you don't end up leaving any money on the table.
I think that is going to be the biggest opportunity. There is so much uncertainty and volatility right now that you need something to just constantly be monitoring for anomalies and adjusting accordingly.
Director of Hospitality Solutions, Americas
Daniel has served in several roles throughout his time at Duetto over the last four years, with the lion’s share of his time spent in consulting, working in the field with Duetto customers to optimize their revenue strategy. Prior to that, he was a Director of Revenue Management at Landry’s Hospitality where he worked with both their gaming and non-gaming hotels. Over the course of seven years with them, he handled property openings, brand transitions, and expansions.